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Trendslab 2017: INterDEPENDENCE

13.11.2017 to 17.11.2017
Check the schedule below
ELISAVA (La Rambla, 30-32). Several places.


Organised with the support of DesignThinkers Group Spain, Trends Observer, University of Lisbon, Trendhunter, DDB Latina and

(Spanish / English spoken)


According to Webster’s dictionary, interdependence is the state of being dependent upon one another: mutual dependence interdependence of the two nations' economies.


It quotes:

“…a form of symbiosis, of close mutual interdependence of two species of organisms.” — Marston Bates


“…the deep psychological interdependence between ourselves and those we love.” — Judith A. Savage

This course will provide you the tools for analysing trends and planning them in future scenarios. It also supports the development of innovative entrepreneurial projects from students at the masters program in Advanced Design Management Strategy and Entrepreneurship from ELISAVA. In this 5 days lab, you will develop a trend-analysis lab carried out in order to identify and apply trends in three main sectors: Social trends, industry trends, and product trends.

The focus of this year’s lab is around Interdependencies and how trends are a mixture of political, economic and cultural factors that as a whole determine a very intricate set of relations and dependencies between businesses and many other aspects of modern life.


Our Guest Speakers and facilitators

Nelson Pinheiro, Trends Observer & University of Lisbon

Jorge Rodriguez, DesignThinkers Group Spain - Elisava

Carla Montanè, MIDI Elisava

Francesca Tur, Tendencias.TV

Josep Monguet, MIDI Elisava -UPC

Maya Ninova, MIDI Elisava

Juan Isaza, DDB Latina Miami

Pedro Gaspar Fernández, Trendhunter


Facts & Figures


Dates: 5 day LAB.

Trainers: DT Spain

Participants: 0€ MIDI Students; 14 MaDE Students and Appr. 15 externals

Ticket Price: 150€

Discounts: 10% off to Previous Trendslab Barcelona attendants, 20% to ELISAVA Students, ELISAVA Alumni, and ELISAVA Staff as well as Company groups above 3 participants.


How will you learn?

Project Based Learning: 7 MaDE Master in Advanced Design Management Strategy and Entrepreneurship Business Projects will be the subject for applying methodologies and obtaining insights for opportunity scenarios.

What will you learn?

You will learn the tools and criteria that will help you understand the world of trends and its logic and apply them directly into businesses. Likewise, your capacity for creating opportunity scenarios for the future of businesses, collections, products, or services will be developed.


For whom?

Intended for business owners. Entrepreneurs, creative professionals, independent professionals, traders, journalists, communicators, researchers, marketing and social sciences professionals, architects, designers, and people who are interested in understanding the trends world.

Program outline contents and structure


Day 1 Monday November 13th

17:00-19:00h: Discussion Panel Videostreamed w/ Jorge Rodriguez (DesignThinkers Group Spain), Carla Montanè (MIDI Elisava), Francesca Tur (Tendencias.TV): A brief introduction to the world and structure of trends.

19:15- 20:00h Teams and Project Assignment. Field Work methodology Carla Montané


PART 2 > LEARNING BY DOING - Project Based Learning


Day 2 Tuesday November 14th:


17:00- 21:00h Out in the streets, information gathering and trendboarding. Carla Montanè (MIDI Elisava).

19:15-21:15h Collective Intelligence, Josep Maria Monguet


Day 3 Wednesday November 15th:


17:00-18:00h Online Hunting Internet and social networks. Maya Ninova (1st part)

18:00 - 19:00h Juan Isaza - Strategic Planning / Social Media Vice President at DDB Latina. Exploring and Working with trends at DDB.

20:00 - 21:15h Online Hunting Internet and social networks. Maya Ninova (2nd part)


Day 4 Thursday November 16th:


17:00- 18:00h Zeitgeist & Storytelling of products & services. Nelson Pinheiro Trends Observer, U Lisboa

18:00h -19:00h Lecture with Pedro Gaspar Fernandez of Trendhunter.

19:15- 21:15h Scenario Building, analysis and application of trends to specific exercises. Foresight, Forecast. Nelson Pinheiro (Trends Observer).


Day 5 Friday November 17th:


17:00- 19:00h Trends Driven Innovation Proposal. Opportunities Scenario Creation. Nelson Pinheiro (Trends Observer).

19:30 - 21:00h Presentation of an Innovation proposals based on trends. Nelson Pinheiro (Trends Observer)